Privacy Policy

Thanks for visiting our Privacy Policy. At LivePURE, we are committed to protecting your privacy, and we believe in being transparent about what information we collect and how we use it. In keeping with these principles, our Privacy Policy explains how LivePURE and its corporate affiliates (“LivePURE,” “we” or “us”, or derivatives thereof) collect, use, and share information when you (“you” or “You”, or derivatives thereof) register for and use our websites on which a link to this Privacy Policy is posted (including www.livepure.com) or our mobile applications in which this Privacy Policy is made available (collectively, our “Services”). This Privacy Policy reflects our current data collection, use, and sharing practices. We encourage you to keep your mobile applications up to date. This Privacy Policy operates alongside our Terms of Use and covers the following:

• • Information we collect
  • How we use the information we collect
  • How we share the information we collect
  • Accessing and modifying your information
  • Your preferences
  • International users
  • Our policy towards children
  • How we protect your information
  • Changes to this policy
  • How you can contact us

For residents of the European Economic Area (EEA), this notice is provided pursuant to Article 13 of EU General Data Protection Regulation No. 2016/679 (“GDPR”) and in general in observance of the principle of transparency set forth in the GDPR.

DO NOT TRACK - Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION - When you place an order through the website, we will maintain your order information for our records unless and until you ask us to delete this information.

Section 1. WHAT INFORMATION DO WE COLLECT?

In order to provide you with our Services, we collect certain information from you when you register and interact with our Services. The information we gather falls into two categories: information you actively provide (for instance when you create an account), and information we collect through your use of our Services.

Information You Provide

• • Registration and Profile Information. When you register for an account, we will ask for your name, email address, a password, and a telephone number. You may also provide additional information such as a profile picture, gender, and birth month and day.
  • Contacts. With your permission, we may collect from your mobile address book contacts, including names, telephone numbers, email addresses, and social media handles, if available.
  • Information You Post. We collect information or other content that you may post using our Services or actions that you take using our Services. We collect this information whether you post it directly to our Services or via a third-party service. When you post things like photos or videos on our Services, we may receive additional related data (or metadata), such as the time, date, and place you took the photo or video.
  • Other Services. We receive information when you choose to connect social media or other third party accounts and applications with your account, including a token to authenticate your identity between these accounts.
  • Communications. We receive the messages you send to and receive from other users of our Services. We also will receive any communications between you and LivePURE relating to our Services.
  • Payment Information. We may collect credit card information from you. Purchases for virtual goods or upgrades to our premium services are handled by third party app stores such as Apple’s App Store and Google Play, among others. We are not responsible for the policies and practices of such app stores.

Information We Receive From Your Use of Our Services.

• • Usage Information. We also collect certain information when you use our Services, including: (1) information about your interaction with the Services, including the actions you take on the Services and your interaction with other users, third party applications, and advertisements; and (2) device information, such as unique device identifiers, wireless service provider or mobile carrier, operating system information, IP address, browser type and language.
  • Location Information. We will collect location information if you provide it to us or based on, for example, your telephone’s GPS coordinates, unless you configure your operating system settings to prevent our collection of location information.
  • Cookies and Other Tracking Technologies. We may also collect certain information through the use of “cookies” and other tracking technologies. Cookies are small files that your browser places on your computer. We may use session cookies, persistent cookies, and other tracking technologies to better understand how you interact with our Services, to monitor usage by our users and web traffic routing on our services, and to improve our Services. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting cookies from the websites you visit. Please note, however, that without cookies or local storage you may not be able to use all of the features of LivePURE’s website or other websites.
  • Subscription Information. For Premium users, in addition to the information set forth above, we also collect the user’s subscription start and expiration date, and whether the subscription resulted from a particular promotion.

Section 2. HOW DO WE USE THE INFORMATION WE COLLECT?

We use this information for the purposes described below:

• • To provide our Services or information you request;
  • To personalize, improve, and promote our Services, such as providing content or features that match your profile or interests (including ads), and to monitor and analyze usage and trends;
  • To help you to find and connect with your friends, including inviting them to use our Services, and to help your friends find you;
  • To communicate with you through email or messages, notices posted on our Services, and other means available through the Services, including mobile text messages and push notifications. Examples of these messages include: (1) welcome and engagement messages; (2) a text message to enable you to verify your telephone number; (3) service-related messages such as notifications, confirmations, updates, and security alerts; and (4) promotional messages. We will also communicate with you to provide customer service;
  • We also may use the Service or website information to (a) to try to keep the Service safe, and to (b) investigate, prevent, or take action regarding unlawful or harmful activities, including potential threats to the physical safety of a person, potential fraud, and violations of our Terms of Use; and
  • If you purchase products through this website without a sponsor (aka an “Orphan Account”), we also may provide your information to a Brand Partner or a replacement Brand Partner which may act as your sponsor; and
  • For any other purpose for which the information was collected.

Section 3. WHAT INFORMATION DO WE SHARE?

We will not share the information we have collected from you except as described below:

Service Providers and Other Third Parties.

Service providers have access to your information only to perform services on our behalf and are obligated not to disclose it or use it for any other purposes). Some of these service providers and other third parties, such as analytics providers, may collect information about your online activities over time and across different websites or online services when you use our services. We are not responsible for the actions of third parties, nor are we responsible for any additional information you provide directly to any third parties. For the privacy policy of our mobile app, please  click here. Other Sharing. We will also share your information:

• • When you give us your consent to do so;
  • When we believe in good faith that we are lawfully authorized or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or legal processes or respond to lawful requests, including responding to lawful subpoenas, warrants or court orders;
  • To enforce our Privacy Policy, our Terms of Use, or our other policies or agreements;
  • Without restriction when the information is aggregated, anonymized or de-identified;
  • In connection with significant corporate events. For example, we may share or disclose information we have about you in the event;
  • Companies that perform services for Us, with Us, or on Our behalf, including without limitation advertising and data platforms and companies (or those working with Our customers and business partners), providers of technical infrastructure and technical and customer support, hosting providers, billing support and payment providers, and data enhancement platforms;
  • Business and data partners, in the course of creating new data services and solutions; and
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personal information may be disclosed or transferred as one of our business assets.

Section 4. Analytics, advertising and do-not-track

Advertising Technology Providers

As with many websites and web-based services, data about Your activities on Our Service may be collected by Us or by advertising technology providers for use in delivering advertising (both online and offline) tailored to your individual characteristics, activities, interests and other factors. For instance, we may “retarget” you with ads for our Service when you visit our website.

These ad services may track your online activities over time by collecting information through automated means, including through the use of the automated technologies described above, and they may use this information, and other information they receive from Us or other sources, to deliver advertisements to you. We and third-party vendors may use first-party cookies and third-party cookies together, and other automated technologies, and in some cases additional information, (i) to inform, optimize, and serve ads based on past visits to our Service or other factors and (ii) to report how ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Service or other factors.

You may visit the Network Advertising Initiative’s Consumer Opt-Out page or the Digital Advertising Alliance’s Consumer Opt-Out page to opt out of receiving tailored advertising from many companies involved in that type of advertising – for instance, ads based on your Internet browsing activities. The opt-outs apply only to the browser in which you set them. For example, if you set the opt-out while using Firefox, but then use Chrome, the opt-out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt-out process.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

The opt-outs described in this Privacy Policy do not block or delete cookies, or prevent the use of cookies or other technologies for purposes other than selecting ads based on your interests as inferred by your online behavior. If you opt out, data may still be collected about your web browsing activities and you will still see advertising. Ads may be delivered based on other factors, such as the content of the web page in which they are shown, or demographic information obtained through other means.

Section 5. ACCESSING AND MODIFYING YOUR PERSONAL INFORMATION Y

You can access and modify certain profile information or delete content you have posted through our Services. You can either temporarily disable or permanently delete your account by calling Sales Support.

If you disable your account, we log you out of your account and cease sending you push notifications, but we will save your information in case you later decide to reactivate your account.

Please note that we will continue to store certain information for analytics purposes, but that information will not include your personal information such as name, email address, or telephone number. We will also retain any information as required by law. Comments you make on content shared by others, or messages you send, may also remain visible to other users after you delete your account.

Section 6. YOUR PREFERENCES

Our settings may also allow you to adjust your communications preferences. If you do not wish to receive promotional email messages from PURE, you may opt out by following the unsubscribe instructions in those emails. If you opt out, you will still receive non-promotional emails from us about your account and our Services.

Section 7. Security

We understand the importance of the security of the information We collect, but We cannot promise that Our security measures will eliminate all security risks or avoid any security breaches. When You provide information to Us, You do so at Your own risk. Please help to do Your part by taking steps such as (1) using a strong, unique password for Our Service that You do not use elsewhere, (2) protecting the confidentiality of Your password, and periodically changing it, (3) accessing Our Service only from devices that have an up-to-date operating system and anti-virus protection, and (4) notifying Us of any suspected unauthorized activity or any breach of the confidentiality of Your login credentials. Taking these steps may help lower the risk or impact of certain security threats.

Section 8. Third party links and services

The Service may contain links to third-party websites, applications and services — or may itself be embedded in such a site, application or service — and the Service also may contain cookies and other third-party content and features. Your clicking on these links or Your viewing or interaction with any of these items, or third parties may result in the collection, use and sharing of information about You by third parties. We are not responsible for the content, security or practices of any third parties. The information You choose to provide to or that is collected by these third parties is not covered by Our Privacy Policy — You should review those parties’ policies and terms to determine how the data they collect from You will be handled.

Section 9. INTERNATIONAL USERS

If you are located outside the United States and choose to provide information to us, we may transfer your information to the United States and process it there (or in any other country in which we operate). By using our Services, you consent to the collection, transfer, use, storage, and disclosure of your information as described in this Privacy Policy.

Information for European territory residents: Our legal bases and Your rights

Our Legal Basis: If You interact with our Service while within the European Economic Area, Switzerland or the United Kingdom (the “European Territories”), our legal basis for processing the personal data described above may vary depending on the personal data at issue as well as the context in which we collect it.

Ordinarily, we process personal data about you in reliance on your consent or on legitimate interest. We may also process data to comply with our legal obligations, or to fulfill a contract you have entered into with us.

To contact us with any questions regarding the legal bases We rely on for processing Your personal data, please email SalesSupport@livepure.com. You may also contact us at the following address:

LivePURE

https://livepure.com/

European Residents’ Privacy Rights: Residents of a European Territory have the following data subject rights under EU data protection law:

• • You have the right to access, correct, update or request deletion of your personal data. To submit a request to exercise those rights, you may visit Our Privacy Center https://livepure.com/ or email your request to SalesSupport@livepure.com or contact us at the address below for more information.
  • You have the right to object to our processing your personal data. To submit a request to exercise that right, or to otherwise restrict our processing of your personal data, You may email your request to SalesSupport@livepure.com or contact Us at the address below for more information.
  • If we are relying on your consent to process your personal data, You have the right to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any personal data processing prior to such withdrawal, nor will it affect any personal data processing that we undertake in reliance on legal bases other than consent (such as legitimate interests).
  • You have the right to complain to a data protection authority about our collection and use of your personal data. Please contact Us at SalesSupport@livepure.com with any questions you may have and before making a compliant so that we may answer any questions you have, and attempt to assist you in resolving the basis for your complaint. If you do choose to make a complaint, contact details for data protection authorities in the European Territories are available from the European Data Protection Board website.
  • In some cases, we act as a processor for our users (for example, when we communicate with prospects for our users). In cases where we act as a processor, you should direct any requests to exercise your data protection rights to the relevant user of our Service, not to us. If you are uncertain whether we process your personal data as a controller or a processor in any specific context, You can contact Us at SalesSupport@livepure.com for more information.

Data retention: The data we process in providing the Service is non-sensitive personal data and not subject to any sector specific data retention requirements.

We retain such personal data for as long as it is useful in our products, either as an actual data point or in order to derive, correct or validate other data points, and provided that we are comfortable that the data is accurate and can be relied upon.

We delete personal data where (a) it is no longer used for any purposes, (b) a data subject objects to us processing their data pursuant to their GDPR (General Data Protection Regulation (2016/679, "GDPR") is a Regulation in EU law on data protection and privacy in the EU and the European Economic Area (EEA)) rights (unless we have a valid legal justification to retain it, such as to resolve disputes or comply with our legal obligations). We also retain personal data which is necessary to keep in a suppression file, i.e., so if we obtain someone’s data again, We will be able to exclude it from use.

International transfers

The Service is hosted in the United States. If you access the Service and provide information to the Service from a European Territory, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, you understand that through your continued use of the Service you may be transferring your personal information to the United States and if so, you consent to that transfer. Additionally, you understand that your personal information and the information you provide may be processed in countries (including the United States) where laws regarding processing Personal Information may be less stringent than in your country.

The legal basis for transfers of EU data is Article 49 para. 1 (b) of the GDPR. While the data protection, privacy, and other laws of such countries, including the United States, may not be as comprehensive as those in your country, we take necessary and appropriate steps to protect the security and privacy of your personal information in accordance with applicable law.

The UK’s General Data Protection Regulation (“UK GDPR”) is the retained EU law version of the General Data Protection Regulation ((EU) 2016/679) (EU GDPR) as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 and as amended by Schedule 1 to the Data Protection, Privacy and Electronic Communications (Amendments etc.) (EU Exit) Regulations 2019 (SI 2019/419). It is defined in section 3(10) of the Data Protection Act 2018 (DPA 2018), supplemented by section 205(4). It includes the provisions of what was previously the applied GDPR, unless the context otherwise requires. For the purposes of this Privacy Policy, the retention, use and transfer of personal information under the UK GDPR shall be treated as if it were subject to the EU GDPR.

Please do not provide information to us unless you have the proper consents required in the country in which the information was collected.

Other

LivePURE’s use of information received, and LivePURE’s transfer of information to any other app, from Google APIs will adhere to Google’s Limited Use Requirements.

Section 10. OUR POLICY TOWARDS CHILDREN

Our Services are not directed to children under 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information of a child under 18, we will delete such information.

Section 11. WHAT STEPS DO WE TAKE TO PROTECT YOUR PERSONAL INFORMATION?

We take reasonable measures to protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.

CALIFORNIA PRIVACY RIGHTS

Residents of the State of California, under the California Civil Code, have the right to request from companies conducting business in California a list of categories and specific pieces of information collected, the sources where that information was collected from, the purpose of the collection; and which categories will be shared or sold. If you do not want your information sold Click Here – Do Not Sell My Personal Information. You must include the name of this Site and “California Resident” as the subject line, and your full name, e-mail address, and postal address in your message. Please note that any request under this paragraph will be limited to our use and disclosure of your personal information. You will need to make the same request of your Independent Business Owner if you would like to obtain information about any disclosure that he or she has made of your personal information.

Other important information

• • We may transfer personal information to other countries, for example, for technology support or to process transactions.
  • Effective January 1, 2020, the California Consumer Act of 2018 (“CCPA”) permits consumers who are California residents to ask businesses covered under the act about personal data it has collected about the consumer, submit an access or deletion request, and opt-out of the sale of personal information, if applicable.
  • This Privacy Policy for California Residents supplements and is expressly made part of the information contained in our Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this Privacy Policy to comply with the CCPA. Any terms defined in the CCPA have the same meaning when used in this Privacy Policy.
  • Reasons we can share your personal information:
    • or our everyday business purposes - Such as to process your transactions, provide services and product, respond to legal matters.
    • For our marketing purposes
    • To offer our products and services to you
    • For our affiliates’ everyday business purposes
    • Information about your transactions and experiences
    • Contact us if you have questions about our privacy statement, this consumer notice or your personal data.

Use of Information Collected

• • First and foremost, we do not sell and have not sold any personal information.
  • We may use or disclose the personal information we collect for one or more of the following business or marketing purposes:
    • To create your account on our Site to allow you log in privileges to your account and use the Site.
    • To manage your account, provide you with support, and ensure you are receiving quality service.
    • To contact you or provide information, alerts and suggestions that are related to the service.
    • For billing-related purposes.
    • To reach out to you, either ourselves or using the appropriate authorities, if we have a good reason to believe that you or any other person may be in danger or may be either the cause or the victim of a criminal act.
    • To enable and facilitate the services.
    • To facilitate service flow in a timely manner to administer the service.
    • To measure and improve the quality, the effectiveness and the delivery of our services.
    • Market the Site, content, and services to you.
    • To respond to law enforcement requests and as required by applicable law.
    • To provide, personalize and develop our Site experience and services.
    • To personalize your Site experience and to deliver content, product, and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email or text message (with your consent, where required by law).
  • We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
  • You will be asked to provide your personal information when you contact us for any reason. We may share your information internally to provide the service you ordered or respond to a contact request. If we do, we will use the information provided in accordance with this Privacy Policy. The personally identifiable information you provide will be used to keep you informed of the steps you will want to complete to make the most of your order throughout the term of service.
  • Examples of some types of personal information We may collect in connection with the Site and how we may use it include the following:
    • When you register, or login to use the Site, order services, request support, register for a webinar, live workshop, or training, provide feedback on a service or potential service, or participate in an online survey. We may collect a variety of information including, your name, email address and electronic communication, age, and gender.
    • If you order products or services, we may collect information required to provide the product or service in connection with such product or service including such as your name, email, location.
    • We may also ask for certain information only in circumstance where required by law.
    • We use personal information to help us develop, deliver, improve, and customize our software, products, services, content, and to provide a better experience for every participant of our software, products, and services.
    • Important communications: we may use your personal information to send important communications, e.g., about your purchase or to access software, services, material changes to our license agreements, terms, conditions, and policies, critical updates to services, that impact your use of our products or services. This information is vital to your interaction with us, you may NOT opt out of receiving these communications if you wish to continue to use the Site, or any software, products, or services offered in connection with the Site.
    • If we become involved in a legal process as a result of your actions on the Site, or in connection with any software, products, or services offered via the sites, we may be required to disclose your Information or other information to a government authority, or third party who, e.g., issues a subpoena that require us to provide it. Our response(s) to any such legal process will be handled on a case-by-case basis following the advice of our attorneys.

Disclosure of Personal Information

• • When you disclose personal information for a business purpose, it is up to you to enter into an agreement that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the agreement.
  • We share the minimum necessary personal information with the following categories of third parties:
    • Service providers that provide audit, legal, operational, technical or other services for us, such as:
    • Customer service
    • Technical maintenance
    • Monitoring Site activity
    • Email management and communication
    • Database management
    • Billing and payment processing
    • Reporting and analytics
    • Marketing and advertising
    • Shipping orders
    • As required by law
    • In other ways described in this Privacy Policy or the [ADD LINK TO THE TERMS & CONDITIONS] or to which you have otherwise provided consent;
    • In the aggregate with other information in such a way so that your identity can not reasonably be determined;
    • To outside auditors who have agreed to keep the information confidential;
    • As necessary to enforce the TERMS & CONDITIONS
    • As necessary to maintain, safeguard and preserve all of our rights and property.

Information We Collect

• • The types of personal information we collect and share depend on the product or service you have with us and what we require to operate. Through your use of our Site, we ask for information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer (“personal information”) in the following ways:
    • When you create a profile account with us
    • When you provide information on our forms specific to products or services ordered
    • To operate the financial aspect of the business
    • Payment history or transaction history
    • Through our contact form on the Site.
  • You may elect to have personal information transferred to other countries, for example, when you want information sent for a service. If you elect to transfer your information to other countries this would be determined and done by you. We will not release the personal information you provide to a party outside the USA or within the USA other than what is specified in our policies and to the extent permitted under California law for California residents as well as residents in other states.
  • When you purchase products or service directly through the Site, we will not share personal information about you except permitted under California law.
  • We protect information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards (see the section entitled “Security”).
  • Federal law gives you the right to limit only sharing for affiliates’ everyday business purposes-information about your creditworthiness. We do not collect information about your credit, and affiliates from prohibited from using your information to market you or sharing for nonaffiliates to market you. State laws and individual businesses may give you additional rights to limit sharing.
  • Personal information does not include:
    • Publicly available information from government records.
    • Deidentified or aggregated consumer information.
    • Information excluded from the CCPA's scope, like: health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.
    We obtain the categories of personal information listed above from the following categories of sources:
    • Directly from you. For example, from information you submit on the Site and when completing our services forms.
    • Indirectly from you. For example, from observing your actions on our Site.
    • From third-party business affiliates or partners such as social media sites, ad networks, and analytics provides when utilized.

Your Rights and Choices

• • The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
  • Right to Request Access to Information
    • You have the right to access any information you provide us by logging into the account you have with us.
  • Right to Request Deletion of Information
    • You have the right to request that we delete any of your personal information that we collected about you and retained. Once we receive your request and verify who you are, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
    • We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
      • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
      • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
      • Debug products to identify and repair errors that impair existing intended functionality.
      • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
      • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
      • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
      • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
      • Comply with a legal obligation.
      • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Your Rights

• • To exercise the rights listed above, please submit a request in writing to us as outlined in the “Contact us” section below, put in the subject line: “Exercise of California Consumer Rights”. If you purchased products or services through a business that we provide services to, you will likely want to contact that business as well. where you purchased services, via the contact information listed in the Contact Information section. Only you may make a request related to your personal information. You may also make a request on behalf of your minor child.
  • You may only make a request for access twice within a 12-month period. Your request must:
    • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
    • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
  • We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We only collect the information you provide us when you create an account with us. We will only use personal information provided in a request to verify your identity or authority to make the request.

Response Timing and Format

• • We endeavor to respond to a request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
  • For “Requests to Access”, our response will only cover the 12-month period preceding the request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We will not release information in response to a request to a third party, only you will be able to do that.
  • We do not charge a fee to respond to your request to delete information unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

• • We will not discriminate against you for exercising any of your CCPA rights. We will not:
    • Deny you goods or services.
    • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
    • Provide you a different level or quality of goods or services.
    • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Other California Privacy Rights

• • California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please submit a request in writing as outlined in the “Contact us” section below, put in the subject line: “California's ‘Shine the Light’ Request”.

Section 12. Special Provisions for Other States or Countries:

Colorado

Virginia

Nevada

Connecticut

Utah

Virginia

New Zealand Residents:

Australia Residents

Section 13. CHANGES TO THIS POLICY

Any information that is collected is subject to the privacy policy in effect at the time such information is collected. We may, however, modify and revise our privacy policy from time to time. If we make any material changes to this policy, we will notify you of such changes by posting them on this page or by sending you an email or other notification, and we will indicate when such changes will become effective. By continuing to access or use our Services after those changes become effective, you are agreeing to be bound by the revised policy.

Section 14. CONTACT US

Please contact us at SalesSupport@livepure.com, if you have any questions about our Privacy Policy. Effective Date: January 2024