In general, encapsulated products are best when consumed within 3 years from date of manufacture. Liquid Cleanse lasts up to five years after date of manufacture. In most instances if a product has been properly stored and has not been opened beyond the recommended date, it would okay to consume, but we cannot guarantee potency of the product beyond these listed dates. Once opened, Superfruits should be refrigerated and consumed within 30 days. This is the furthest date we still guarantee them to be safe and effective. CalciuMK+ and Daily Build liquid once opened consume within 30 days.